Does your
organization's communications reach your marketing objectives?
Do the individual pieces send the right message to the right target
market? Are they consistent across all media?
We can help.
With a Communications Audit from Anas Marketing & Management,
we'll evaluate the current situation and identify a direction
for the future.
A.
Organization Background We'll
take a "behind -the-scenes" look at your current communications
by:
Understanding
your most recent Strategic Plan, including:
Strengths,
weaknesses and peculiarities of your organization
Past
and current situation in your organization and others within
the industry
Current
and potential target market audiences
Marketing
Objectives
Marketing
Strategies
Reviewing
your past Member Surveys to determine constituent opinions.
If some of
the above materials do not exist, we may recommend one-on-one
interviews, group meetings, focus groups and/or surveys.
B.
Creative Assessment
After compiling an understanding of your organization, we assess
the strengths, weaknesses and/or inconsistencies of your current
branding elements, such as:
Logo
Web Site
General,
Departmental & Product Brochures
Membership
marketing materials
Meeting
brochures and other marketing elements
Publications
(print and electronic)
Advertising
Public
Relations
Other
materials and campaigns
C.
New Creative Objectives & Strategies
The plan that grows out of this analysis serves as a guide for
the work ahead. We will identify new Creative Objectives for each
media area (in B above), creating benchmarks for success. These
are followed by recommendations of new Creative Strategies for
all media areas, and any new areas of opportunity. Your current
communications may require updating, modernizing, or a complete
overhaul.
D.
Implementation
After our presentation, and your input, we will develop budgets
for the new designs of each approved creative item. Once budgets
are approved, our marketing team will coordinate the production
schedule and the design team will proceed with implementation
and development of the new Creative Strategies.
To
discuss your current situation and how we can help:
Call Peter Anas at 202-362-4511 ext. 20, or via email.
